Improving Opportunities for Rural Farm & Forest Communities

When you buy a bottle of juice, bag of coffee, bar of chocolate, box of tea or bunch of boxes emblazoned with the Rainforest Alliance Certified™ seal, you're helping to improve the lives of people in rural communities around the world. How so? Because the contents of that package started out on a farm or in a forest. Quite likely, it was located in a community where residents have few options other than farming or forestry, industries that often pay poorly. That's why given their options, people in these areas may turn to illegal logging, slash-and-burn farming and other ways of surviving. But if they earn the Rainforest Alliance Certified seal for sustainability, they often take home a premium, which gives them an incentive to adopt and maintain sustainable methods. At the same time, they are protecting water, wildlife and soils for future generations.